Why Vend with us?
HOW WE CREATE BIG MAGIC WITH YOU IN MIND
Organic Social Media Marketing
- Live audience engagement on multiple platforms with your brand and your products available by invitation.
- Invitational Supporting Each Other Giveaway on Instagram
- Invitational interviews & trunk shows on Youtube
Publicity
Keep an eye out for niche podcast appearances by our team, and sponsor invitationals, as well as local Western Canadian media appearances as we gear up for the revitalized multifaceted festival launch in May.
Training
We get it; times are tough.
A clear and simple strategy can go a long way toward weathering the storm, keeping the fun in your artistic practice, and knowing you'll be able to put food on the table when all is said and done.
We've got some tricks up our sleeves, and we've brought in some experts to help answer some of the tough questions you may have about starting and sustaining an email list, merchandising, product photography, etc.
Our team
Holly Messenger Aamot
Chief Executive Officer
Leanna Haughian
Chief Development Officer
Krystal Grichen
gathering threads coordinator
Shannon Carlin
Chief operations Officer
Jessamine Tiu
Virtual assistant
FREQUENTLY ASKED QUESTIONS
-Rectangle Plein Air Tables with full exposure all around, placed in main corridor of the hall: 15 sq. ft.
-Round Plein Air Tables with full exposure all around, placed in main corridor of the hall: 28 sq. ft.
-10'x10' Booth
-10'x20' Booth
-10'x30' Booth
-10'x40' Booth
2 Day Marketplace vendor will be set up and selling during the daytime events.
- Saturday May 6th from 10am-4pm
- Sunday May 7th from 11am-3pm.
A VIP Vendor has chosen to take advantage of the additional exposure and selling opportunities provided by our evening ticketed events.
They will be set up and selling during all the events over the course of the weekend & during the daytime 2 day marketplace
VIP Shopping and Fashion Show
Friday May 5th from 6-9:30pm
Marketplace
Saturday May 6th from 11am-4pm
Maker Night and Shopping
Saturday May 6th from7pm-10pm
Marketplace
Sunday May 7th from 11-3pm
It is important to note that Early Bird pricing on all booths will expire on December 31st at midnight, MST, no matter when your application was accepted, so please do not delay in selecting and purchasing your booth.
You'll be able to lock in your booth location and plan your display for anticipated foot traffic well in advance with this new system.
That said, we don't want you to feel the need to keep Early Bird pricing a secret. Time is of the essence, and generosity will always be a core value.
You'll notice as you go through the application that we've expanded the vendor categories slightly, to include artisans adjacent to fibre arts--but we'd still like our artisans to be familiar with fibre arts, and to understand the value of gaining entry to our niche audience, so if you choose to extend an invitation to a vendor friend, do them a favour and make sure they're a solid fit!
All that said, vendor applications at full standard pricing will open December 10th in the afternoon. No acceptance emails will be sent for applications received on the standard application until after January 1, 2023.
We'd love to hear from you if you're interested in sponsorship opportunities.
A large portion of vendor booth fees (over $12k) will be allocated to outdoor print media, indoor print media, radio, and social media advertising leading up to the event in May. This is more than we've ever been able to budget for advertising.
One unique aspect of our advertising strategy is targeting North American craft tourists, creating travel packages that end with the event as the final destination. This expands our customer pool beyond the Edmonton crowd, and introduces an international audience to your products.
Friday's VIP Shopping and Fashion show is being billed as an opportunity for customers to get Early Access to products and specials that might be limited, and an opportunity to shop before the rush of Saturday morning. During this evening they will have the opportunity to view the Curated Art Gallery, take in the fashion show, enjoy some swanky drinks and have the first opportunity to see and purchase what all the VIP Vendors have in their booths. This event has the potential to draw in a different demographic then our regular festival has in the past.
Saturday Evening's ticketed event is the Makers night and Shopping. It'll include a DJ'd People's Choice Award Fashion Show, where Makers (our guests are makers) get to show off the gorgeous things they've made, in a relaxed party atmosphere. This will be a more mix and mingle style event, and is a time for you to get to know your customers better and to connect with established and potential customers, and allow them to buy from you right then and there.
Sunday is going to be FREE addmission to encourage anyone curious about the festival to come and check it out. Sunday will be shorter hours, 11-3, as we know it tends to be slower than Saturday naturally. We need Sunday to remain as we need the extra time for workshops, yarn shop buyers shopping, and to extend out to anyone wanting to come for the free admission. These curious customers are often drawn in by last-minute media coverage on the Saturday evening news, and will be first in line Friday evening or Saturday morning for next year's event!
